Shared Breakfast: Neuromarketing with Dumitru Slonovschi

2 August 2018, 09:30 - 10:30

In the past, before content and social media marketing, your boss may have increased your budget and told you to buy more ads, sponsor additional events, or throw your logo on a bus stop bench, but in today’s world, the biggest challenge for marketers is getting better results while spending less money.
How can we solve for this challenge? Neuromarketing.
Using neuromarketing, you can rethink your strategies and create smarter marketing that will boost the effectiveness of your efforts. The goal of it is to understand how your customer’s brain actually works and what affects your marketing will have on the population of consumers.
Our Speaker: Dumitru Slonovschi - Marketing Specialist, Researcher, General Director at Magenta Consulting.